пятница, 4 февраля 2011 г.

Retailers in‘rush’ to integrate iPads on shop floor | Industry News | TalkingRetail.com

With retailers continually looking for new ways to exploit technology to enhance the customer experience, iPads and tablet devices are going to become more prominent during 2011 than ever before.

There are already early adopters of this“new” platform in both retail and hospitality. Gordon Ramsay at Claridges famously uses the Ipad at the table to take food orders and to allow clients to select their wine to accompany the meal, providing detailed descriptions and images of the bottle.

But Paul Manning from EPOS Partners is concerned that many retailers may be blinded by the“glitz and glamour” of introducing a new high-tech POS solution to the shop floor and may end up risking sales and customer satisfaction by making a hasty decision that is based on design, not functionality.

Manning said:“The attraction of tablet devices is clear. From a store perspective, we’ve already seen over the past decade how portable POS devices have been embraced by many retailers as a way of automating the sales process. The primary advantage of the iPad as a retail sales tool is the immediacy it delivers for customers, so their customer experience is enhanced, the buying process is speeded up and customer satisfaction is maintained.

“Obviously from a logistical perspective, such devices reduce the risk of human error in accurately recording stock management and sales figures and enables real time analysis by management. I believe it will be features such as Bluetooth and the variety of retail based apps which will start to appear, which will really give it the edge, enabling retailers to do things like digitally send receipts, vouchers etc to a customers’ phone.”

Source:CTS Retail


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