National Lottery operator Camelot is set to achieve record ticket sales for the 2010/11 financial year.
Total National Lottery sales have increased by 17.9% since the start of the second lottery licence in 2002– and the number of players has grown by more than 5% in the last five years.
For the year ending 31 March 2011, Camelot is projecting that sales will hit£5.7bn – breaking the previous record of £5.5bn set in 1997/98.
The forecast follows Camelot achieving its“best-ever year-to-date performance” at the end of Quarter 3 (31 December 2010), which, at more than £4.2bn, is also the highest-ever sales figure for any three consecutive quarters.
Good Causes and National Lottery players are expected to share a record-breaking£4.4bn. Direct returns to the Good Causes in 2010/11 are set to be over £1.5bn, while returns to players, in the form of prize money, are expected to top £2.9bn.
To date, National Lottery players have helped to raise over£25bn for the Good Causes, with 350,000 individual awards having been made across the UK, and over £37.5bn has been paid out in prizes, with more than 2,500 millionaires created in the process.
May 2010’s launch of a new-look Thunderball game, with a bigger top prize of £500,000 and a new prize tier, was followed by two special UK Millionaire Super Raffles, which built on the popularity of the EuroMillions UK Millionaire Raffle game. The first of these took place in November and created 10 UK millionaires in one night, while the second, which took place on Christmas Eve, created 25 millionaires throughout the UK – breaking the previous world record for the largest number of lottery millionaires created in a single evening.
Last month, Camelot launched Lotto Plus 5, the biggest addition to Lotto in years, which has already created hundreds of thousands of winners.
The company has also enhanced its range of instant play games, with the launch of over 60 new Scratchcards and online Instant Win games, including the introduction of more 3D games and different play-styles. Camelot is predicting that it will have increased sales of draw-based games by around 3.5% and instant play games by 7% during 2010/11.
From small corner shops and convenience stores to petrol forecourts and supermarkets, retail remains the largest National Lottery sales channel– and, despite challenging high street conditions, is set to grow by a further 3%.
Camelot has continued to drive sales in-store in 2010/11 through its on-going comprehensive programme of support for its retail partners.
Camelot has also increased ticket sales through the continued development of its interactive services– and is forecasting growth of around 12% from these channels in 2010/11.
With over six million people registered to play, the company operates the biggest online lottery in the world, with its website–www.national-lottery.co.uk– one of the top e-commerce sites in the UK by monthly visits.
As well as continuing to refresh its portfolio of online Instant Win games, the company has launched the free National Lottery Official App for iPhone– giving players an easy way to check the latest results on the move, as well as locate their nearest National Lottery outlets.
Source: Camelot
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