The British Retail Consortium (BRC) and Google are using the BRC’s Multi-Channel Retail Conference today to announce plans for a new quarterly report that will quantify the growth of online retail traffic.
Speaking at the event, John Gillan, Google’s senior Industry retail head, will announce the BRC – Google Online Retail Monitor (ORM). The ORM will measure traffic for the part of the retail sector operating online (the equivalent of footfall for store retailing).
It will report changes and trends in numbers of unique visitors to retail websites, comparing the performance of online-only retailers with multi-channel retailers (those using stores and the internet).
There will be a geographical breakdown of online activity and the growth of smartphone retail traffic will also be measured. A ranking of the most popular retail search terms will show current consumer trends.
Gillan said:“The launch of the Online Retail Monitor marks a huge step in achieving multi-channel measurability for the online retail sector. The tool will be able to quantify the growing traffic to the fast-changing retail industry, as well as establish key trends and determine retail hot spots for online traffic. As the most advanced e-commerce country in the world, the ORM can further drive the UK retail economy.”
Online is by far the fastest growing part of UK retailing but online retail data has not been issued in this way before. The ORM will be published for the first time in mid-April. It will complement the figures for online spending, published monthly as part of the BRC– KPMG Retail Sales Monitor.
For more information about the BRC’s annual Multi-Channel Retailing Conference see: http://www.brc.org.uk/multichannel/
Source: BRC
Комментариев нет:
Отправить комментарий