Asda has given drivers a welcome boost by slashing the price of fuel, with 4p per litre off the price of diesel and up to 1p off unleaded.
Starting today (10 May) drivers filling up at Asda will not pay more than 135.7p per litre for diesel and 134.7p per litre for unleaded at any of its 187 filling stations.
Andy Peake, Asda’s petrol director said: “Once again Asda has led the way in saving drivers money. Unlike some retailers, our price cuts are across the board. That’s why no-one will pay more than 135.7ppl for diesel and 134.7ppl for unleaded when filling up at any one of our 180 forecourts nationwide.
“As world oil prices have fallen over recent days, we’ve moved quickly to pass those savings on, knocking up to 4ppl off diesel and penny off unleaded.”
Although fuel prices fluctuate, Asda’s aim remains the same. It always wants to be the first retailer in each part of the country to drop prices and the last to put them up. And when it does drop prices, it drops them everywhere, setting a maximum national price cap for its customer, which means they all benefit from its low prices,regardless of where they live.
Asda’s preference would be that everyone charged a national price for fuel, that way drivers would be treated as equals. As it stands though, most of its rivals hide behind local pricing policies, which take advantage of drivers unlucky enough not to have an Asda nearby.
Source: Asda
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