OgilvyAction, the brand activation arm of the Ogilvy Group, has created a tactical Royal wedding-themed outdoor campaign for 3M’s Post-it Super Sticky Notes.
Campaign creative shows a giant Post-it Super Sticky Note with the names of the Royal couple hand-written with a heart, accompanied by the words‘May you stick together forever. Congratulations’– a light hearted connection between the product and the Royal wedding. The product strap-line is‘Holds Stronger and Longer’.
The campaign goes live on Sunday 24th April for 2 weeks and appears in high-visibility sites across London. Locations include a 48 sheet outside Fulham Broadway station and a 48 sheet on the New Kings Road. These sites have been chosen due to the traffic and footfall numbers expected in the locations.
Source: Post-it
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