Morrisons is pledging to cancel out the effects of the rise in VAT– an estimated £520 per family per year in added expense by reducing the price of an average basket of groceries (44 items) by £39.27 per week, a saving of £2,042 per year.
Morrisons has launched its biggest ever Price Crunch as it slashes the price of over 5,000 items, offering total savings to customers of£210m in January alone.
Pre-Price Crunch, a typical shop of 44 items would have cost£96.00, but these items are now just £56.73. The discounts are across the nation’s favourite groceries and many items will be reduced by more than half price, alongside thousands of other major price cuts.
Customers can immediately save£10 a week (£520 per year) by simply buying a basket of ten essential items: bread, milk, orange juice, teabags, sugar, bacon, whole chicken, sausages, baked beans and tomatoes.
Richard Hodgson, Morrisons group commercial director, said:“We understand that 2011 is set to be a tough year for consumers, so our Price Crunch helps cancel out the effect of the rise in VAT. These are not 1p price cuts– these are genuine savings on essential groceries that will cut the cost of the weekly shop significantly at a tough time for families.”
Source: Morrisons
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