Aldata Solution, a provider of software to improve supplier to consumer processes, has revealed shoppers are frustrated with stock levels, with almost half (46%) expecting their favourite store to be out of stock of at least one item, forcing them to shop-hop to complete their purchases.
In addition, only 15% of respondents stated they were certain their preferred store would have what they want, indicating a worrying trend for retailers as consumers vote with their feet and discard store loyalty.
The research of over 1,000 UK consumers undertaken in November 2010 revealed attitudes to Christmas shopping and key frustrations with retailers over promotions and stock levels.
Allan Davies, CMO at Aldata, said:“During the festive season, shops are busier than ever, and having to shop-hop can be very stressful and tantamount to torture for the last minute Christmas shopper. With offers can draw in new customers, but a badly thought-out promotion could easily deplete stock levels and impact consumer confidence and loyalty.”
“Christmas can be a difficult time for both consumers and retailers, but it is clear that retailers need to go back to basics and ensure that stock is available so that shoppers can complete their Christmas lists and as the busiest day on the high street is fast approaching, it is clear retailers need to act now before it’s too late.”
Source: Aldata Solution
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