Sainsbury’s adds to its Be Good To Yourself range | Industry News | TalkingRetail.com

Sainsbury’s has launched several new and improved products in its Be Good to Yourself range.

First launched in 2000, the range now includes over 230 products, made with tasty ingredients and packed with flavour. Brand new additions include Pesto Chicken Flatbread and Vegetable Moussaka, while favourite dishes including Beef Lasagne– made with fresh egg pasta and rich sauce, have been updated and improved to ensure the best taste without having to sacrifice on health.

Created to offer a wide range of meals and food that encourage eating well while not having to compromise of flavour, the Be Good To Yourself productsadhere to strict nutritional standards, including reduced fat (at least 30% less than standard equivalent product) or less than 3% fat.  

The newest sweet varieties include Blueberry Muffin and Blackberry and Apple Pie. Further additions include, complete delicious meals– Chilli Ginger Prawn Noodles and Meatballs and Spaghetti.  

Charlie Parker, company nutritionist at Sainsbury’s, said:“Following the inevitable excess over the festive period, many people will be looking to lose a few pounds in the New Year. The Be Good To Yourself range is an easy way to make healthier choices while enjoying delicious food. Now with such a broad range, there is a meal, dessert or snack for every occasion. 

“Giving customers added confidence that there is no compromise on taste, all the new and improved food has been customer panelled to ensure they taste their best.”

Source: Sainsbury’s

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