понедельник, 10 января 2011 г.

Morrisons report slow Christmas sales | Industry News | TalkingRetail.com

In the six weeks to 2 January like-for-like sales at Morrisons grew just 1.0% (4.0% including fuel), building on the“industry-leading” growth reported over the past four years.

Morrisons served an average of two million more customers each week over the Christmas period than five years ago, and in that time has grown total sales excluding fuel by 47%.

Morrisons said the combination of“high quality food at fantastic prices” was seen throughout the store, with a range of deals being supplemented by its Christmas collector card. This proved popular with over one million customers, who will continue to benefit from the scheme into the New Year.

The board’s expectations for the full year remain unchanged.  Looking ahead, Morrisons remain well positioned to make progress whilst recognising that in 2011 the economic background for the UK consumer will be challenging with disposable incomes coming under increasing pressure, through a combination ofthe recent VAT increase and public service spending cuts.

Commenting on Morrisons Christmas trading, chief executive officer Dalton Philips said:“This has been another good performance in a tough market.  At Christmas, when customers are even more focused on great quality food at outstanding value, the Morrisons differences really stand out.

“I’m very pleased with the way the whole business has risen to the twin challenges of a difficult consumer environment and a prolonged spell of adverse weather and really want to thank all our 130,000 colleagues for going above and beyond the call of duty again this year, to ensure we served ourcustomers well during this critical time.”

Source: Morrisons


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