Appleby Westward, the regional distribution company for Spar in the south-west of England, has launched a new website featuring online tools for the company’s retailers, including the ability to download promotional material, planograms and a magazine-style bulletin.
Future development of the website will allow customers to track the location of the vehicle delivering orders for their stores.
Jonathan Burrows, the systems analyst at Appleby Westward largely responsible for the new website development, said:“Our new website has an edgy and modern design which sets out to present a clear corporate identity of the Appleby Westward Group.
“The internet is becoming more and more a part of our lives, no more so than in business and it was necessary to develop a new site that was fast, easy to navigate and have the potential for many enhancements in the future.
“We are committed to helping our retailers run their businesses effectively, and we are planning to develop the website with some other major enhancements which we will be announcing in due course,” he said.
New technologies such as Google Maps Street View have been incorporated on the site, and bulletins, newsletters and magazines are also now available through easy-to-read flip-page formats.
In addition, most information can now be placed on the website by the department responsible for generating it, rather than having to wait for a web developer to do it for them.
To visit the new website, go towww.swspar.com
Source: Appleby Westward
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