Wholesaler Palmer and Harvey is helping its Mace retailers engage with local communities and increase profits over the royal wedding period with a bespoke marketing and PR guide.
Mace’s guide to the royal wedding includes promotional advice, recommended products to stock and detailed planograms for the upcoming celebrations.
Mace stores across the country can get into the patriotic spirit with union jack shelf barkers, and free children’s crowns and balloons to give away to their customers over the celebratory period.
The guide also includes ideas for a range of royal wedding and British-themed activity, from street parties to royal wedding competitions, such as best Kate and Will look-a-likes.
Additionally, the‘how to’ pack suggests how retailers can spread the word about their royal wedding celebrations with advice on how to engage the local press and template press releases.
Julia Maunder, symbol brand manager at Mace, said:“This is one of the most prestigious events of the year, making it the ideal time for Mace retailers to engage with their local communities and introduce themselves to new customers.
“Not only can customers rely on their local Mace store for those last-minute party purchases, they can also get great deals everyday on a wide range of essential items.”
Mace stores will be open throughout the bank holiday period.
Source: Mace
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