National Wine Month has launched the consumer facing website, ‘Make Time for Wine’www.maketimeforwine.org, designed to take the average wine drinker beyond their normal wine boundaries and to“explore, discover and enjoy the wide variety of wines available in the UK.”
As a key element of the‘Make Time for Wine’ communication programme, the website will allow users to engage with the industry initiative, find out about events in their area throughout May, as well as learn more about wine, competitions and retailer activity.
Ian Harris, chief executive of WSET and co-ordinator of National Wine Month, said:“The aim of the ‘Make Time for Wine’ website is to engage consumers and increase their enjoyment of wine.
“To coincide with the launch of the website, the digital communications programme of the campaign is also underway, with Facebook and Twitter sites now live. These pages are intended to get people involved in National Wine Month and communicate via all platforms what we are doing.”
Twitter and Facebook will host regular feeds and updates about National Wine Month. These pages will be highlighted through all media relations, along with support from industry leaders, helping to drive the viral marketing aspect of the campaign.
Harris said:“We are now a month away from National Wine Month and there has been fantastic support from the trade so far. There is still time for companies to get involved with the initiative and utilise the tools and information available on the trade websitewww.nationalwinemonth.org, in order to create a peak of awareness for wine in May to the benefit of their own businesses.”
Source: National Wine Month
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