The Aviva Premiership rugby side, Saracens, has unveiled its secret weapon in keeping its team fully energised this season.
Saracens’ nutritionist, Kate Baker, has teamed up with Dormen nuts to create the unique ‘Saracens Nut Mix’, a healthy blend of Californian almonds, Brazil nuts, hazelnuts and pecans which will form an important part of the team’s training diet.
The exclusive 18-month partnership will be supported by a PR and online marketing campaign to drive sales and consumer engagement of Dormen nuts.
Kate Baker, Saracens Sports Scientist, says:‘Nuts are an important part of the daily nutritional support at the training ground, providing a great source of healthy fats, minerals and vitamins which are key in preparing for optimal performance. Dormen has provided a blend of nuts containing key nutrients which not only aid repair and recovery, but assist players in coping with the physiological and metabolic demands of training.
‘They are an ideal food for players to snack on between sessions; functional, convenient and above all else, the boys love them!’
David Collard, Managing Director of The Dormen Food Company, says:‘Supporting Saracens as an official supplier is a real accolade for Dormen. The premium snack market can be crowded but unlike crisps, we can rightfully claim a ‘healthier’ territory with our baked ranges providing us with the perfect opportunity to join forces with this fantastic club.
‘After months of research we arrived at a blend that was in perfect balance for the team. We involved the team very early in our discussions to ensure they were happy with the blend.’
Source: Dormen
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