Pineberries are once again available in Waitrose store, following huge consumer demand since they were first launched last year.
The tiny berries, which are white and covered in red pips, have the same genetic make-up as the common strawberry, and the smell and taste of a pineapple.
Waitrose is the only supermarket to sell Pineberries, which went in stores yesterday in the UK and they will be available in 45 stores nationwide for the next five weeks while they are in season.
Originating in South America, the Pineberry started life as a wild variety of strawberry. It was threatened with extinction until seven years ago when Dutch farmers began growing it on a commercial level.
Each Pineberry is smaller than a common strawberry measuring between 15 to 23 mm. They are grown in glasshouses, growing on coir like other strawberries.
Nicki Baggott, fruit buyer for Waitrose, said:“Last year Pineberries were seen as an April Fools’, but these tasty little berries are no joke. I’m sure they will be as popular as last year where we saw them selling out as fast as we could stock our shelves.”
Source: Waitrose
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