Discount pound shops are predicted to keep attracting shoppers away from supermarkets and convenience stores even if the economy begins to improve, according to research from YouGov reported in today’s Independent Retail News.
The stores, such as Poundland and 99p Stores, continue to thrive in the high street and have created loyalty amongst‘savvy’ shoppers. The latest research from YouGov reveals almost one-third (32%) of adults have shopped at a pound store in the last three months.
Almost a quarter (23%) of respondents have bought products from one or more key categories in the past three months and they are spending less at supermarkets and other stores as a result.
Cleaning products are the most popular pound store purchases, with 21% of consumers having bought them in the past three months, while 18% have purchased toiletries, 17% have bought chocolate and/or sweets and 13% have purchased snacks and/or crisps.
YouGov said saving money was the“overwhelming reason” for using pound stores for 60% of respondents. This is particularly true for women (67%) and older respondents (66%). The stores do not just appeal to poorer people, as fairly affluent people now shop there as well.
Pound stores, along with discount outlets such as Wilkinson and B&M Retail, have started to expand their grocery offering in recent years to become even bigger competitors to supermarkets and c-stores.
Rob Cushen, consulting director at YouGov, said pound stores were likely to grow their share in some categories, most notably in cleaning products.“Our research suggests shoppers aren’t simply planning to head back to supermarkets when the financial situation improves,” he said.
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