The new Jme range, created exclusively for the independent food sector in collaboration with Jamie Oliver, has proven a hit with delis, farm shops and garden centres throughout the country and is set for an exciting launch this April.
Distributed exclusively through Andover-based Pride of Place, the new Jme range was unveiled at the Farm Shop& Deli Show last month and has received an incredible response from trade customers.
“We are absolutely thrilled with the initial feedback we have had to Jme,” said Simon Hurley from Pride of Place. “Orders have already been confirmed with some of the industry’s top retailers such as Windsor Farm Shop, Lewis and Cooper, Blacker Hall Farm, Van Hage Garden Centres, Gog MaGogand Hollies, among others, and we are set to really hit the ground running when the range launches in store this week.”
The Jme collection is a collaboration between the team at Jamie Oliver and a hand-picked group of award-winning food producers, including Ess Foods, Olives Et Al, Cocoa Loco and Steenbergs.
With input from Jamie and his team of food experts, there are more than 50 products available in the range, created specifically with independent retailers in mind. From handmade Fairtrade chocolate bars to dressings in vibrant flavour combinations and store cupboard essentials such as Real Tomato Ketchup, Jme covers everything from everyday essentials to gorgeous gifts.
Simon continued:“Early indications show that Jme will be a real pull for customers and we are hoping that it will introduce a new audience to the independent food sector.
A stockists list will be featured on the Jamie Oliver website to make sure that consumers can easily find retailers in their area and a comprehensive consumer marketing and PR campaign is in place to support them.”
Source: Pride of Place
Комментариев нет:
Отправить комментарий